Task 10- Vernallis theory

Vernallis theories also know as the 'kindest cuts' specifies on functions and meanings in music video editing.

Carol Vernallis talks about the contrasts between pop videos and Hollywood videos

‘’Pop’’

.Pop Uses continuity editing in small sections but also uses counterpoints
The 180 degree rule is broken due to Vernallis Rules of continuity. This is purposely

Like this.

.The pop videos are normally very dynamic and as a result bring the videos into one, making them different to a “Hollywood” production.

. Motion and movement is used a lot for example tracking is a big camera action.
The theory is also similar to Bordwell and Thompson as both theory's use angles and graphic matches.

. Close ups are vital when it comes to pop videos. It is important that there is eye contact between the artist and the camera. The connection is needed.

‘’Hollywood’’

. As a rule the ‘’Hollywood’’ style seems to predominantly use continuity editing constantly as a result of this it enables you to vital rules such as the 180 degree rule.

. Furthermore the Hollywood techniques tend to use; graphic matches, match on action and shot reverse shots to prevent confusion and create a defined narrative.

. Motion is used to create a certain mood or atmosphere amongst the artist and those surrounding him/her.