Task 13- MoodBoard

After a lot of discussions and constant research our group finally decided to go for a genre that not many people would use their promotional package but something that would be great for our British audience. Our genre is garage, we had a lot of decision making but finally found a song we could all agree on that was very catchy and vital because it does not have a music video. Again our genre is unique and is not stereotypical towards contemporary pop music that we hear every day.

UK garage (also known as UKG or simply garage) is a genre of electronic dance music originating from the United Kingdom in the early-1990s. UK garage usually features a distinctive syncopated 4-4 percussive rhythm with 'shuffling' hi-hats and beat-skipping kick drums. Garage tracks also commonly feature 'chopped up' and time-shifted or pitch-shifted vocal samples complementing the underlying rhythmic structure. UK garage was largely subsumed into other styles of music and production in the mid-2000s, notably within hip-hop and urban music. It also spawned multiple off-shoots including Grime, UK Funky, Dubstep, and Bassline.

Artists such as:

M.J. Cole, The Artful Dodger, Jaimeson, Stonecold GX, So Solid Crew, Heartless Crew, The Streets, Shanks & Bigfoot, DJ Thrill, DJ Luck and MC Neat-produced by Shy Cookie, Sunship (Ceri Evans), Oxide and Neutrino and numerous others have made garage music mainstream in the UK.

Female garage artists include Lisa Maffia, Ms. Dynamite, Gemma Fox, Kele Le Roc, Shola Ama, Sweet Female Attitude, Mis-Teeq and Ladies First. Have all made their names in the industry and lead the female territory well.

Whilst Dizzee Rascal and Wiley's arrival raised the profile of grime, an outcome of garage. However on the east London underground scene garage is profiled different, it has a much more raw sound, placing a greater emphasis on electronic beats and rhythms.

The artists of my genre like to be represented as letting loose from a ‘hard’ front creating the same vibes within their music.

Here is a mood board for my chosen genre.